Signify Analytics: Track Digital Business Card Views, Leads, and Saves

What is Signify Analytics?

Signify Analytics is a dashboard inside your Signify account that brings recorded engagement data for your digital business cards together in one place. It shows how often a card has been viewed, how many leads it has received, how often visitors saved the card or downloaded its contact details, and how those figures change month by month.

A digital business card is more than a static profile. Once you share it, people can open it, save your contact details, or send you a lead through its fields. Signify Analytics records that activity so you can compare cards, review engagement over time, and see which contact fields visitors interact with most.

If you are new to digital business cards, start with the Signify digital business card overview and the available Signify solutions. To create a card first, open Create a Card in your Signify account.

Before you start: check your plan and card

Signify Analytics is a Pro feature, so confirm that your account is on a plan that includes it before you begin. You will also get more value from the dashboard if the card you want to review is already published and shared, because the charts and summary figures reflect recorded activity rather than forecasted or estimated numbers.

• Plan access: Signify Analytics is available with Signify Pro.
• Card readiness: review a card that has been shared so it has recorded views, saves, or leads to display.
• Correct card selection: each card has its own analytics, so decide which card you want to examine before opening the page.
• Time zone awareness: monthly charts follow your local time zone, so recent activity may shift between months if you travel or change time zones.

Open Analytics from your Signify account. Use the Card selector at the top of the page to choose which digital business card you want to examine. When you select a different card, the summary figures, the card preview, and the charts all update to reflect that card's recorded activity.

The Analytics page also refreshes its figures automatically about every 30 seconds, so the totals and charts stay close to real time while you review them. You do not need to reload the page manually.

The summary section displays three key totals for the selected card: Card Views, Leads, and Saves. These figures represent the recorded history currently available for that card, and they update when you select a different card.

The Analytics page includes a preview of the selected card on the left side of the dashboard. It shows your digital business card as visitors see it, helping you connect the engagement figures with the information people actually interact with.

Some contact fields may display a count beside them. These counts represent recorded interactions with individual fields, such as a phone number, email address, or website link. Fields without recorded interactions do not display a count, so the preview can help you identify which available contact options have received engagement.

The Leads Received chart uses stacked monthly bars to distinguish between two lead sources. Each month's full bar combines both categories, so you can compare total lead volume and the balance between the two sources at a glance.

• Blue: leads sent by Signify users using their own Signify cards.
• Gray: guest leads submitted by people without a Signify account.

Hover over a bar to see the recorded counts for that month. Over time, the chart can help you see whether your leads are coming mostly from other Signify users, from guests, or from a mix of both.

The Contact Saves chart uses stacked monthly bars to show how visitors kept your card's information. The two segments reflect the two main ways someone can retain your details from the card.

• Purple: contact saves.
• Gray: VCF downloads.

This breakdown helps you understand the recorded mix of people saving your contact and people downloading a VCF file. Each monthly bar combines both categories, and hovering over a bar shows the recorded counts for that month. If you notice a month with a high number of VCF downloads, it may be worth comparing that with how you shared the card during that period.

The Card Views chart shows the total recorded views for each month. Each green bar represents that month's views, so taller bars indicate more recorded views during a particular month.

Comparing the bars can help you identify periods when your digital business card received more or less attention. If you shared the card at a conference, in a campaign, or through a new channel, the Card Views chart is one way to see whether that activity is reflected in recorded engagement.

The Conversion Funnel compares recorded card views with saves and leads. It uses three rings to present the view baseline and the two engagement rates.

• Blue ring: the 100% card-view baseline.
• Purple ring: the save rate.
• Green ring: the lead rate.

The rates are calculated by comparing the number of saves and leads with the number of recorded views.

For example, a 10% save rate means recorded saves equal one tenth of the recorded views used in the calculation. The lead rate applies the same principle to leads. These rates provide a way to compare how often recorded views are accompanied by saves or leads, but they are aggregate ratios and are not proof that each save or lead came from a different visitor.

What Signify Analytics does not currently show

Signify Analytics focuses on aggregate engagement and interactions with card fields. It does not currently provide a breakdown by visitor location, device, or demographic information.

This means you can use the available metrics to review overall activity and engagement patterns, but you cannot use this page to determine where visitors are located, which devices they use, or their demographic characteristics.

The charts also follow the recorded monthly history available to the selected card. There is no date-range selector, so use horizontal scrolling to explore older or less visible months when the charts extend beyond the screen. The months follow your local time zone.

Tips for getting more from Signify Analytics

A small amount of review discipline makes the dashboard far more useful. These practices help you turn the recorded figures into decisions about how you share and refine your card.

• Select the correct card: review each card individually because the summary totals and charts update based on your selection.
• Compare activity over multiple months: use the monthly charts to spot periods with higher or lower views, saves, or leads.
• Review lead sources: compare Signify user leads with guest leads to understand where recorded leads are coming from.
• Look at save behavior: compare contact saves with VCF downloads to see how visitors keep your information.
• Consider the conversion rates in context: review save and lead rates alongside total views rather than interpreting percentages in isolation.
• Remember what views measure: card views are recorded views, not unique individuals.
• Act on field-level counts: if a contact field shows no recorded interactions, consider whether it is still useful or whether it needs a clearer label.

If you manage cards for a wider organization, explore Signify for Teams and review the available Signify plans and pricing. Those pages are the best place to confirm current plan features and availability for Signify Analytics.